Franchise Requirements

Brand Awareness

Distributors must endorse the company’s business philosophy and operational approach, and align with the company’s brand and market positioning.

Financial security

Distributors must meet the following financial requirements: They must have registered capital of at least 1 million, with liquid funds exceeding 300,000.

Agricultural Input Experience

The distributor must be a company operating in the hardware industry; or a large-scale hardware distributor, cooperative, or agricultural alliance organization; or an individual meeting equivalent qualifications.

Warehousing Basics

Dealers should have adequate warehousing facilities: Store space must be at least 15㎡, and warehouse space no less than 30㎡ (conditions may be slightly relaxed for pilot dealers).

Character and connections

Dealers should have no criminal record or negative credit history, be between 20 and 60 years old, and possess solid business acumen along with an extensive network of industry contacts.

All documents are complete.

Distributors must hold a business license for agricultural inputs, as well as other relevant certificates required by the state.